Title: Nudes
Optifast – Nestle
We needed to persuade doctors that weight-loss is very much a health-related issue, and a serious business. Optifast, a very low calorie diet program for the seriously overweight, can help patients to achieve a variety of health goals such as lowering of blood pressure, blood glucose and total cholesterol. We wanted to let doctors know that we – Optifast – are there to support them and their patients on their weight loss journey.