We work in the healthcare world, and know the theory and the high-science of pharmaceuticals, but we were not – aware of the small things we could do to make big improvements, in our health. Also we needed to create “magic” to help us get noticed and win business in a tough market. We only had 10K to spend.
For our staff – to increase knowledge, impact health and well-being, and potentially save lives. For clients – to create goodwill and thereby maintain loyalty, and possibly win new business.
We created a 12 week themed programme that was both educational and fun, which made our employees aware of their individual health goals (through a personalized assessment and on-going quizes) and provided them with the information and resources they needed to improve their lifestyle. We got clients involved with direct mail, facebook and a blog.
Massive health improvements in some, smaller yet noticeable results in others, 100% participation, 2 substantial new business wins and GetMeHeatlhy was adopted internationally.
We work in the healthcare world, and know the theory and the high-science of pharmaceuticals, but we were not – aware of the small things we could do to make big improvements, in our health. Also we needed to create “magic” to help us get noticed and win business in a tough market. We only had 10K to spend.
For our staff – to increase knowledge, impact health and well-being, and potentially save lives. For clients – to create goodwill and thereby maintain loyalty, and possibly win new business.
We created a 12 week themed programme that was both educational and fun, which made our employees aware of their individual health goals (through a personalized assessment and on-going quizes) and provided them with the information and resources they needed to improve their lifestyle. We got clients involved with direct mail, facebook and a blog.
Massive health improvements in some, smaller yet noticeable results in others, 100% participation, 2 substantial new business wins and GetMeHeatlhy was adopted internationally.